1. How To Think Like A Creativeeven If You&rsquo Re Not Want
2. How To Think Like A Creativeeven If You&rsquo Re Not Take
3. How To Think Like A Creativeeven If You&rsquo Re Not Like

According to research, creativity doesn’t just improve our wellbeing; it can also reduce our stress levels. Recent studies tell us that creative tasks can unlock our imaginations, distract us from our feelings of stress and anxiety, and even prompt our brains to secrete feel-good chemicals.

That’s something we could all use right now. Still, it can be challenging to find that creative spark when we’re experiencing anxiety and stress. Amid the worldwide coronavirus pandemic, finding space for creative exploration and experimentation can feel overwhelming.

In the first part of our interview with the photographer and professional development coach Danny Ghitis, we asked him to share some tools for coping during this difficult period. This time, we wanted to pick his brain and get some of his best tips staying creative and motivated.

You might be stuck indoors, but there are still ways to engage your brain and get the ideas flowing. Read on for his advice.

To think more creatively you need to loosen up a bit and have a little fun. This of course requires tackling every challenge in a lighthearted, playful and imaginative way. Creative ideas will only come to you when you’re enjoying the process of solving your life’s problems. You think through a couple of solutions, you stop thinking about it for a while, an idea hits you, and you try it out. If it works, that’s great, and if it doesn’t, you go through the process.

Habits and routines can be especially important when we’re facing uncertainty and upheaval. What are your favorite creative habits?

“I don’t believe in a prescribed habit routine, and there are so many people out there modeling (no pun intended) specific approaches. The important thing is to figure out what works for you through trial and error.

“People have a lot of ‘shoulds,’ like ‘I should get up at 6:00 AM and meditate’ or ‘I should chunk my day into rigid blocks.’ Hey, if that works for you then, totally go for it. But there’s a ton of anxiety around being someone other than yourself, and habits are much less likely to stick if they’re not intrinsically motivated.

“Give yourself a break! Take the time to reflect on what does make sense for you, given the circumstances. Ask yourself more proactive questions. What habits will support your goals at this point? What trusted person can help you be accountable for building that habit?”

Do you think stress can ever be channeled creatively?

“It depends on how you define creativity and stress. There’s a broad range of experience there. There’s a difference between the inspired creativity of discovering a new project idea and the focused creativity of cranking out five pitch emails on deadline.

“If creativity is about innovative ideas and broad perspectives, then anxiety and stress are not the best. When your body is in a stressed state, your thinking narrows and focuses on the perceived threat. So, if your goal is to think expansively, you should focus on calming your stress response and getting into a broader state of mind. It’s why people have epiphanies in the shower.

“On the other hand, if you define creativity as, say, a detail-oriented craft, then you can leverage stress in your favor by color-correcting images in Photoshop, keywording your image archive, or polishing techniques.”

Do you have any skills for calming that “stress response” and getting back to thinking expansively?

“Your body’s ‘rest and digest’ mode takes much longer to activate than your ‘fight-flight-freeze’ mode. Stress is meant to keep you safe, but chronic stress defeats the purpose and can seriously hurt your immune system.

“To regulate this, get into the habit of conscious breathing as often as possible. Your breath gives you a direct line to your autonomic nervous system, which is the otherwise unconscious way your body knows how to regulate itself.

“There’s a common misconception that taking a ‘deep breath’ will calm you down. In fact, it’s the out-breath that triggers a calming response. Try this: breathe in slowly for four counts, hold for two counts, breathe out slowly for six counts, hold for two counts. Repeat.

“Ultimately, managing stress is a huge topic, and there’s no one-size-fits-all technique. It’s important to understand what triggers your stress–we’re all wired differently–and address it using what works for you.”

What are some of your favorite (productive and creative) things photographers can do with the time they spend stuck indoors? Do you have any books or resources you’d recommend?

“This is a hard question for me to answer because I tend to look at an individual’s specific needs before discussing a course of action. It’s easy to get caught in a social comparison trap, wanting to succeed the way others do because it looks sexy.

“It’s normal to be influenced by other artists, but you have to show up for yourself, especially when it feels hard. This is a great moment to explore, research, plan, and reassess.

“To get your creative juices flowing, The Artist’s Way by Julia Cameron and The War of Art by Steven Pressfield are always solid staples. For more insight about how you best show up in the world, I suggest taking the VIA Institute‘s free character strengths assessment and reading their materials.”

Some of us are using this time to recalibrate and refocus, whether that’s in business or the creative sphere. What are your insights on setting realistic goals, both in the long and short term?

“My favorite method of self-sabotage is perfectionism. I set the bar too high, making it impossible to succeed, and it’s a terrific excuse for getting nothing done. If you never get things done, you also avoid failure and create a false sense of comfort. You’re not failing, but you’re also not succeeding.

“This is super common in creative fields rife with rejection. If this sounds familiar, aim for scoring a B instead of an A with your projects. Set iteration goals without expecting a specific final outcome. You’ll actually increase your chances of achieving an outcome you’re happy with.”

Any more tips for photographers working from home right now?

“If you want to be shooting while you’re in quarantine, my suggestion is to be proactive about it. Keep your camera with you as often as possible and think of it like a sketchbook.

“Your thoughts and behaviors influence each other, so the more you take pictures, the more you’ll think about taking pictures and feel like someone who can take pictures in the moment.

“Because of cognitive bias, your brain filters what it thinks will be useful for you. If you keep ‘telling’ it to look for interesting compositions through repetition, the more you’ll automatically start finding them.

“This also applies to your mindset about business during these strange times. If you read panicky headlines all day, you’ll believe the sky is falling and hide under your bed, but if you look for opportunity, you will find it!”

This is part two of three of our interview with Danny Ghitis. For more in-depth and tailored coaching, Ghitis offers free 30-minute consultations.

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We often think that creativity is something that’s inspired, beautiful, and only happens when the spark strikes or the muse speaks. Actually, nothing could be further from the truth. I’m a proponent of what I call “practical” creativity – which means creativity on a deadline. I’ve spent my career working for clients – studios, networks, nonprofits, major churches and ministries. In those cases, I don’t have time to wait for inspiration, I have to deliver creative ideas and projects on a schedule. Worse – sometimes I have to deliver when there’s enormous pressure, risk, and a great deal on the line.

Chances are, you work in a similar situation. While we’d all like to experience the comfort of waiting for wonderful ideas to come from the heavens, with most projects, we have to conjure up something right now. Certainly we can’t totally control creativity, and can’t just hit an on and off switch, but there are techniques we can use to draw from when we have to deliver creativity under fire.

1.Be a raging consumer of media yourself. Read books, watch movies, TV, and online video. Go to museums. Subscribe to popular magazines. Know what’s popular in the culture. To know what creative ideas will work, you need to know what’s working now, what’s failing, and what’s already been done.

2.Have confidence in your talent. This comes from years of work, practice, and failure. (Rinse and repeat.) The more experience you have, the more options will come to your mind under pressure, and the more confidence you have, the more likely you are to step up. Plus, experience and confidence tends to quiet that voice in your head that’s telling you that you have no talent and your work is trash. However, they key is that you should be mastering your craft when the pressure is not happening, so that when it does hit, you’re ready to be amazing.

How To Think Like A Creativeeven If You&rsquo Re Not Want

3.Develop creative connections. Creative professionals are rarely the lone wolf types who sit alone in a studio thinking brilliant thoughts. For instance, read about Pixar’s “Brain Trust” and how it works in Ed Catmull’s terrific book “Creativity, Inc.”. Always have creative friends and mentors you can reach out to when you’re coming up blank because building on each other’s ideas is a key to creating brilliant work. Who would you call right now if you needed some help? Create a list so you’ll have it when things get tough.

4.Be the voice of calm in the middle of the storm. When deadlines approach, or the $%#@ hits the fan, people tend to freak out. You need to be the calm creative creative leader in the middle of the madness. Even in desperate situations, I’ve seen stressed out film crews and other creative teams completely relax in the presence of a leader who is calm and in control. You’ll never produce compelling creative work if you don’t know how to experience calm within yourself – especially when it matters most.

Unless you have all the money you need, decide to be a landscape painter, and only work when the muse speaks, then chances are you need to deliver creative projects on time and on budget. You can master practical creativity, but it takes preparation and discipline.

How To Think Like A Creativeeven If You&rsquo Re Not Take

There’s no better time to start than right now….

How To Think Like A Creativeeven If You&rsquo Re Not Like

Photo by Nik Shuliahin on Unsplash