The 12 Best New Features of Apple's iPhone 6, Ranked by Importance At Apple's big event today, the company unveiled the brand-new device, which has a feature to improve selfies. Branding is all about building the trust for your products or services among your target customers. There are already many brands in your target market. So, creating a unique brand that stands out requires you to have branding ideas that are special. Now, one of the greatest branding lessons that I have learned from the above experiences and my own is that you’ll never be able to build a great brand based on a formula. It just doesn’t work that way. What works is creativity, hard work and the willingness to make mistakes—lots of them.

• 6 Things I Learned About Branding Quotes
• 6 Things I Learned About Branding Tips

When creating your , it’s imperative that you think about everything from your to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place.

But, that’s only the beginning of your process. To help you complete creating your awesome brand, give these nine tips a spin as well.

1. How do people see you?

“The interesting thing about your personal brand is it’s never what you say it is, it’s actually what everyone else says it is,” writes founder and chairman of the award-winning matchmaking firm PCBA Paul C. Brunson. “Therefore, the first place to begin in the building and growth of your brand is to know what people think of you.”

Paul adds that you can find out how others view by: “googling yourself, holding a focus group (of close friends), or asking a life coach or coach to conduct a 360 analysis on your behalf (we do this for all of our clients and it’s very effective).”

2. Build your online platform.

Blogger, author, digital strategist, and speaker Jeff Bullas recommends that you, “Build your own online platform such as a or website that you own, then amplify your content and engage with your audience on .” Be adds, “Use , Facebook or Twitter or even and . You have options. Find what social network resonates with you.”

“The secret. Don’t wait to be perfect. Just start.”

Here are a couple of pointers to keep in mind when creating your brand;

• Be authentic.
• Have a unique voice.
• Build an email list.
• Have a memorable design.
• Create a memorable slogan that expresses your mission and purpose
• Empower your customers

Also don’t forget to harness the power of content marketing, guest blogging and networking.

Related: How to Build Your Brand Name Through Social Media: A Primer

3. Weave your brand into everything you do.

should be a large part of everything you do. It should be weaved into your life. It shouldn't just be in the clothes you wear but in your every action with friends and business colleagues.

Your brand should show in how you blog online. For example, my personal brand always is helping entrepreneurs. When I attend networking events I try to have the same person you read about online, shine at networking events. If you try to be someone you're not, it will show.

4. Be consistent.

As a customer, think about the that you are most loyal to. Chances are that they’ve earned your trust because they are dependable. For example, is known for delivering superior customer service. Dropbox includes its signature hand drawn blue box logo on all of its messaging.

Bot examples prove at just just how important consistency is for brands.

As Hannah Fleishman states on HubSpot, “All of your communications and marketing assets should tell your brand’s story.”

5. Don’t try to please everyone.

Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that 'You're never going to please everyone, so don't try to be everything to everyone. Learn to be the best brand possible to specific set of users.' This still sticks out to me as myself as a business owner really can't do everything. If I try and please everyone.... it's not even possible.

Don’t be afraid to be yourself - even if that means saying the things that no one else will. Remember, you’re not in business to please everyone. You're in business to grow a business, not please everyone.

Related: Why Building Your Business Comes Before Building Your Brand

7. Produce value.

You should be producing value with whatever you do. You don't have to be Apple to have an amazing product. Even lower end products like Ikea produce a lot of value to their customers.

When thinking about the value that you can add, ask questions like;

• What sets your product, service and company apart from your competitors?
• What value do you provide and how does that value differ from that provided by your competitors?
• How do these benefits tap into your customer’s emotions?
• Is what I'm producing for my customer produce enough value for the price I'm charging?
• Is my brand in sync with how I'm marketing myself?

8. Associate yourself with strong brands.

“Your personal brand is strengthened or weakened by your connection to other brands,” said Shama Hyder is Founder and CEO of Marketing Zen. “Find and leverage strong brands which can elevate your own personal brand.”

You can begin by looking at the three C’s: company, college, colleagues.

For example, you could contribute content to your alumni or company newsletter or blog.

Related: 4 Signs You're Doing All the Wrong Things as an Entrepreneur

9. Get sneaky with brand-building awareness.

Finally, you can start spreading brand awareness by using some outside-of-the-box techniques like;

• Setting up a referral program.
• Creating an infographic.
• Offering freemium content.
• Partnering with local businesses.
• Wrapping your car with ads.
• Giving away swag.
• Running a social media contest.
• Hosting a podcast.
• Setting up PPC ads and a remarketing campaign.

How have your created your awesome brand?

is one of the most effective strategies available for modern businesses. Because consumers generally distrust corporate brands, personal brands offer a unique way to build trust, facilitate customer loyalty and ultimately increase revenue. In addition to being a novel , it can also help your business with recruiting and put you in a better position for a career change down the road.

While the fundamental principles of personal branding are relatively easy to understand (it's basically corporate branding applied to an individual), successfully implementing the strategy isn’t always straightforward -- and it isn’t always pretty.

Here are six secrets nobody tells you about personal branding:

1. It isn’t for everyone.

It’s true that personal branding can be an effective strategy for almost any industry, but it isn’t exactly suited to any individual. To be successful, you’re going to have to interact with people on a daily basis, make new connections,and venture into new territories. Because of this, extroverts tend to execute personal branding strategies more efficiently and more successfully than introverts. That isn’t to say that introverts can’t be successful, but if you struggle to make new personal connections or you’re just not a social person, personal branding may not be right for you -- or can be extremely challenging.

Related: How to Network When You're an Introvert

2. There is no formula.

There are some marketing strategies with an “if this, then that” model that allow you to reap some predictable rewards after putting in a calculated amount of effort and/or resources. Personal branding is not one of these strategies. Unfortunately, even though there are some bona fide best practices that can help you be successful, there’s no guarantee that certain actions will lead to certain results. This is due to the fact that personal branding comes down to your interactions with other individuals -- and people are unpredictable. You’ll have to learn the ropes and make adjustments as you go along to find the best approach for your situation.

3. There are no shortcuts.

There are plenty of marketers out there who would like to believe that there are “hacks” or “shortcuts” that allow your personal branding campaign to suddenly take off. Among these are organic tricks like one-time implementations of content and more questionable tricks like paying for additional social-media followers. None of these tricks are going to work for your personal in the long run. There are no shortcuts to building a reputation; it takes time to see the kind of results you’re hoping for.

6 Things I Learned About Branding Quotes

Related: Is Your Personal Brand Disruptive?

4. It isn’t exclusively online.

Personal branding evolved in part thanks to the popularity and ubiquity of . Social media is, of course, an integral part of any personal branding campaign, but you cannot rely on it exclusively to grow your reputation from the ground up. You’ll also need to have some face time with other professionals in your city at events, speaking events and even face-to-face meetings with some of the influencers you’ve met online. While forging new connections and following up with them online is fast and easy to do, networking in person tends to form stronger, more familiar bonds. Both are necessary for long-term success.

5. It doesn’t have to be tied to another strategy.

When working in conjunction with a content-marketing strategy or an SEO campaign, personal branding can be a powerful tool. However, personal branding doesn’t necessarily have to be tied to another strategy. It’s enough to implement your personal branding strategy on its own. Of course, you’ll still need to direct your followers and contacts somewhere if conversions are your ultimate goal but simply waiting for leads to come your way and directing them accordingly is enough to monetize your otherwise independent campaign.

6. You get out what you put in.

We’ve already established there are no shortcuts for personal branding. It all comes down to . If you spend hours a day managing your personal brand and making new connections, you’re undoubtedly going to find success pretty quickly. On the other hand, if you set up your social accounts and try to let the rest take care of itself, you’re going to run into problems. Understand whether your personal branding campaign is a must-have pillar for your business or a side note, and prioritize your degree of effort accordingly.

Through personal branding, you should be able to increase your company’s influence, improve your reputation and win out on both a personal and professional level. Just keep in mind that personal branding is a long-term strategy that takes a serious commitment before you can start to see results. Only after several months of ongoing work will you be able to see meaningful improvements in your audience. The benefit to all that upfront work is that those benefits are exponential.

6 Things I Learned About Branding Tips

Related: 5 Reasons Why Your Personal Branding Strategy Isn't Working